Mousse – Visual Identity by Laref Studio

Mousse is a branding project for a hybrid hair salon and coffee shop. The design mixes warmth and humour through a soft colour palette, a bubbly mascot, and friendly typography. The name “Mousse” cleverly connects shampoo foam and coffee foam, making the identity both witty and memorable.

This shows how everyday materials and wordplay can shape a brand’s strategy. It inspires me to build an identity that feels approachable, emotional, and playful through simple visuals and concept driven design.

Source: https://www.behance.net/gallery/199405741/Mousse