the relabelling of haldi doodh to ‘golden milk’ for commercialisation, by @majidrinks

I found a chai business on Instagram voice her opinion and say, “white-owned brands … take our recipes. They will take our spices. … But not the name. … Tom Parker Creamery launched a … golden milk … ‘inspired by haldi doodh.’ … But that’s not the name they decided to put on the bottle.  … ‘Golden milk’ … does not [take you back to the original]. if [they] launched a matcha milk, would they call it green milk? Never. … Why does “haldi doodh” not get to stay on the label? … it erases everyone who came before you.”

This makes me wonder:

how can we make culture evolve over time in a way that doesnt erase the efforts and achievements of those before us?

Source: instagram.com