The PepsiCo Design & Innovation website provides insight into the corporate world of soda branding. The UI is playful and filled with articles to explore on the ethos of PepsiCo’s new strategies to advertise and case studies for their up-and-coming products, including iconic rebrands of sodas Pepsi and 7-Up. Additionally, there is a list of resources available for aspiring creatives and a page dedicated to career opportunities around the world.
“We’re people in love with people leading a global dialogue about design because we’re bold enough to believe our work can inspire the future.”
“Hunt always for the new, for the different, for the exciting, for the unusual” Mauro Porcini, SVP, Chief Design Officer.