The article explains that dynamic logos are flexible identities that adapt in color, form, motion, or interaction depending on context unlike static logos, they evolve while remaining recognizable. They can change with seasons, events, or user interaction (like Google Doodles or weather-based logos), making brands feel more alive and engaging in digital environments. Designing one starts with a strong, consistent core logo, then layering adaptability through animation, theme variations, or responsive versions. Dynamic logos enhance brand personality and engagement, especially for tech-savvy or digital-first brands, but they may not suit purely physical businesses due to higher complexity and limited practical benefit.

More info: https://www.logodesign.net/tutorials/rise-dynamic-logos-interactive-design