This book explores the concept of ‘Designing Design’ itself, suggesting that design is not only about creating appearances but also a way of thinking and a language of communication. Through observations of everyday objects, brands, systems, and experiences, the book proposes questions that design should answer and raises, while finding a balance between simplicity, negative space, and functionality. The author emphasizes that design is a tool for cultural and social dialogue, and designers should take on social responsibility, focusing on sustainability, user emotions, and human-centered experiences. The entire book shifts design from purely aesthetics to reflective design thinking, presenting a systematic methodology centered on ‘design thinking.’ It is suitable as a framework for designers’ reflection, educational material, or an introductory reading for design history and contemporary practice.

Soucrce: Z-library