“the future can be created here and now.”

The article explores how Gentle Monster actively creates a future in the present through immersive retail spaces, experimental design, and surreal, “alien” aesthetics. Its evolving art direction, including collaborations with Maison Margiela, continues to blur boundaries between human and non-human, suggesting that the future is not a distant goal but something that can be imagined, built, and experienced now.

Source: THE CHOW