Map & Fire is a brand analysis agency that offers branding solution to businesses. Apart from their branding solution, they provide multiple articles on different areas of brand strategies and number of brief case studies which has helped me structure the branding directive for Unit 6 S&I project.

This article shares on what to focus and develop to establish a brand positioning for businesses that needs to stand out in the ocean of similar competitors. This has helped me setting foundation of the brand that I am working on, in terms of its positioning and future design/ experience directives.