Chris Cunningham – ‘Mental Wealth’ – Play Station Ad (1999)

Chris Cunningham’s “Mental Wealth” is a well-known commercial he directed for PlayStation in 1999 as part of the “Do Not Underestimate the Power of PlayStation” campaign. It’s one of his most iconic works both surreal, unsettling, and thought-provoking, blending human emotion with digital distortion. Personally I find it one of the most interesting uses of early CGI forming a precursor to commentary that later occurs in the 2020s about uncanny digital figures and Ai