Paul Rand’s timeless corporate logos for IBM, ABC, and UPS demonstrate how simplicity and geometry can define an entire era of brand identity. His use of clean sans-serif typography, rational composition, and colour restraint exemplifies design clarity as strategy.

Rand’s philosophy reinforces the idea of my project that strong branding doesn’t rely on decoration but on consistency and reduction. It connects to my exploration of minimal yet emotionally resonant design language.

Source: https://www.propella.agency/views/design-hero-showcase-paul-rand