Kelly Angood’s Medium article explores how fruit sticker collections intersect with the fashion industry’s cycles of inspiration and imitation. Drawing from her personal archive of everyday fruit labels, she reflects on how these small design artefacts once overlooked have become references for pattern design, fashion prints, and branding.

This connects to my project, where I investigate how visual identity can emerge from ordinary materials. Angood’s writing highlights how nostalgia, repetition, and authenticity can shape perception in design strategy. It inspires me to see how low-value cultural objects can transform into symbols of creativity and self-expression within contemporary branding.

Source: https://medium.com/@kellyangood/fruit-stickers-fashion-inspiration-and-imitation-9ebbb10cdf16