Experimental Jetset is a Dutch graphic design studio known for its concept-driven approach and modernist typographic aesthetic. Their works often limit colour to black, white, and a single accent tone (red or blue), allowing form and language to become the main visual content. They focus on turning text into physical structure — a translation of typography into spatial composition. Projects such as the Whitney Museum identity, Standard Collection posters, and various publication layouts demonstrate a balance between order and experimentation.
Visual Keywords:
Black / white contrast, grid system, Helvetica type, modular structure, accent colour, modernist layout.