Norman Potter, on communication
Potter, N. (2012). What is a designer. Hyphen. Chapter 11: Communication for designers, pp.109–115. This chapter is available by clicking the link here to the Library service scan. The full book is available via the UAL Library.The full book is available via the UAL Library.

Norman Potter was a influential design educator whose work examined fundamental questions about design practice and education. His writings on communication address the essential skills designers need to articulate their ideas, collaborate effectively, and engage with clients and colleagues throughout the design process.

Access Information:
• Full book available via UAL Library: https://libsearch.arts.ac.uk/